Skip to main content

全期學費 #

  • 豁免學費  (沒有收入或每月收入為$14,000或以下)
  • $975 (高額資助學費 - 每月收入為$14,001至$22,000)
  • $3,250 (一般資助學費 - 每月收入$22,001或以上)

(出席率達80%及通過課程評核方可獲發畢業證書。)

5

課程內容

  • Introduction to Digital Communication
    • Basics of digital communication, such as formats, characteristics, commonly used platforms & tools;
    • Differences & challenges of writing for digital communication;
  • Writing for different digital platforms
    • Features and conventions of various digital platforms, such as email, apps, social media, blogs, and websites;
    • Principles of effective writing for digital platforms (in particular the hallmarks of accuracy, clarity, conciseness and coherence);
    • Adapt the content, style, and tone of writing to suit different platforms
  • Writing for different audiences and purposes
    • Identify and evaluate the needs, expectations and preferences of different audiences and purposes;
    • Tailor the message, structure, and tone of writing to achieve specific communication goals and outcomes
  • Revising and editing digital communication writing
    • Common pitfalls and errors in digital writing;
    • Techniques for revising and editing;
  • Policy of Digital marketing
    • Plagiarism and copyright issues in digital content
    • Promoting inclusivity and cultural sensitivity in digital writing
2

全期學費 #

非就業掛鈎課程學費

  • 豁免學費  (沒有收入或每月收入為$14,000或以下)    
  • $4,750 (高額資助學費 - 每月收入為$14,001至$22,000)    
  • $1,425 (一般資助學費 - 每月收入$22,001或以上)    

 (出席率達80%及通過課程評核方可獲發畢業證書。)

5