課程內容
- Introduction to Digital Communication
- Basics of digital communication, such as formats, characteristics, commonly used platforms & tools;
- Differences & challenges of writing for digital communication;
-
Writing for different digital platforms
-
Features and conventions of various digital platforms, such as email, apps, social media, blogs, and websites;
-
Principles of effective writing for digital platforms (in particular the hallmarks of accuracy, clarity, conciseness and coherence);
-
Adapt the content, style, and tone of writing to suit different platforms
-
-
Writing for different audiences and purposes
-
Identify and evaluate the needs, expectations and preferences of different audiences and purposes;
-
Tailor the message, structure, and tone of writing to achieve specific communication goals and outcomes
-
-
Revising and editing digital communication writing
-
Common pitfalls and errors in digital writing;
-
Techniques for revising and editing;
-
-
Policy of Digital marketing
-
Plagiarism and copyright issues in digital content
-
Promoting inclusivity and cultural sensitivity in digital writing
-
2