"SPCA worked with 4 teams of students on 2 projects: “Branding” and “Face-to-Face Fundraising”. During this interaction we are pleased that students showed a fair amount of interest and positive attitude towards the project. The projects are real business problems that our organization is facing. By exposing the students to these real-life problems we hope that they will have an appreciation of what is required in the business world, and possibly offer a “bolt of lightning” solution.

"I was honoured to  work with students from Edinburgh Napier University's BA Hons Marketing Management course in Hong Kong on  a live project, which involves students working on a real life marketing issue  and coming up with solutions.   I'm originally from Edinburgh so I know Edinburgh Napier University well - the University's standards and  qualifications are  really good quality, which is  one of the reasons I agreed to get involved.   I am very glad that  I did.   I was so impressed with the  students ideas and profe

"The British Chamber of Commerce in Hong Kong set a project for two syndicates from the course to examine how it should create a 'job search' capability to serve its SME members on its web site. The project lasted from October 2010 to April 2011. One syndicate was female and one all male. The project commenced with a briefing which set out the objectives of the project and set the timeline for completion.

Life Project provides students with a real life experience and challenge of what they've learnt from their program. The face-to-face meeting with organization to receive briefing for business and marketing plan formulation is an invaluable experience for students. The final presentation and report submission to organization are other exciting events offered by the module. It is an excellent opportunity for students to incorporate the academic concepts and practical environment in their work.