Personally, I am interested in business communication studies. The EICC programme offers different path of studies which can satisfy various needs and interests. For me, I was specialized in PR stream and this is undoubtedly a good choice to improve both written English and practical knowledge of corporate communication. Through the many different coursework, I learnt a lot about the practical skills of PR writings and presentations. Also, the final dissertation is definitely interesting and challenging.

I remember exactly 2 years ago, when my 4 years of undergraduate studies in English Education was abruptly terminated by a local university on the basis of failing the block practice (whose criteria for passing is very subjective, depending on individual perspectives of different supervisors), I was completely broken and demoralized, until I come across this bridging programme in SCOPE called the Bachelor of Arts: English for International Corporate Communication.