3Ms

Multidisciplinary 跨學科

The course involves a rich blend of different subjects, such as English linguistics, English literature, media, marketing, public relations, and psychology.

Multimodal 跨模式

The course uses texts from different print and online media with a mixture of different modes of communication, such as written and spoken words, images, colours, sound, space, and movements.

Mediated 跨媒體

The course places great emphasis on the use of different computer software programmes in communicative texts.