Special Features 特色總覽

Up-To-Date Curriculum 

• This is a specialized business programme which covers a comprehensive range of marketing management areas. It includes challenging modules such as Digital Marketing Analytics, Direct and Digital Marketing, Brand Management, and International Marketing to equip students with modern Marketing knowledge.

Real-life Marketing Experience

• Live Project: In this optional module, a student team is briefed by a Hong Kong organization on a real marketing task or marketing problem. They evaluate the problem, design a marketing plan to solve it, and present their solution in a detailed report and a presentation to the organization and their tutor. This gives them experience in real-life marketing.

Overseas Study Opportunity

• Students in this programme will have a valuable opportunity to study on the UK campus of Edinburgh Napier University for a whole trimester.  Bursaries may be available for eligible students.

Accelerated Mode of study

• Students can complete the programme study in 12 months and the degree is equivalent to the HKQF level 5. 

HKCAAVQ Accreditation

This programme is:

• accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to reach HKQF Level5;
• equivalent to the standing of bachelor's degrees offered by local universities in Hong Kong and
• recognised by the Hong Kong Government for employment purposes within the Civil Service.

Professional Accreditation

The programme has accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).

Programme Highlights

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