You should have completed an Associate Degree/ Higher Diploma in business or service related studies with at least one module in marketing. Applicants who have not studied the required module would also be considered and be required to take a bridging course.

In general, you will need 15 months (full-time) or 20 months (part-time) to complete the BA (Hons) programme and 9 months (full-time) or 12 months (part-time) to complete the BA programme.

Fresh graduates will also be considered. You can submit your application by using your latest academic results, usually 3 trimesters. The admission panel will consider your application and issue a Conditional Offer to you if deemed appropriate, then you will need to submit your final academic result once obtained in June/ July.

This programme is accredited by HKCAAVQ at Level 5 which is equvelivant to a local degree, hence, it is fully recognised by the Hong Kong Government for employment purposes.

Lectures will be conducted by academic staff from Edinburgh Napier University and CityU SCOPE, while all tutorials are conducted by academic staff from CityU SCOPE.

The classes of full-time programme will usally be held in the morning and afternoon during weekdays.

For part-time programme, the classes will usually be held during Saturdays, Sundays and weekday evenings.

Examinations for both full-time and part-time programmes will be held during weekdays, Saturdays and Sundays.

All classes are held in CityU SCOPE Learning Centres in Kowloon Tong and Tsim Sha Tsui East.