Programme Aims
Marketing demands clear thinking and innovation, and you will develop these attributes as well as sound business, communication and problem-solving skills.
The programme blends theory and digital marketing practice. You will gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as direct & digital marketing, technoculture and society, and digital storytelling.
The programme aims to
- To develop student knowledge and understanding of critical and analytical approaches to marketing and digital media.
- To develop key transferable skills in marketing and digital media.
- To develop in students a knowledge of the relationship between marketing, digital content and other business activities.
- To equip students with the necessary knowledge for a career in marketing and digital Media.
- To establish students' competence in applying marketing and/or digital media theory to practical situations.