Programme Features
Up-To-Date Curriculum
- As an emerging academic field, Marketing with Digital Media blends theory and digital marketing practice together. Students will gain an excellent understanding of both marketing principles and digital media skills, including specialist areas such as digital storytelling and technoculture and society which are taught by our experienced ENU academic colleagues and SCOPE colleagues in the section of Business & Management (B & M) and the section of Science & Technology (S & T).
Bridging course for STEM graduates
- Students in the STEM area and without any study of marketing fundamentals are also suitable for this programme. Students will be required to study an additional marketing bridging course (no additional fee) in the summer.
A well-designed digital marketing programme for existing marketing skills gap
- Among all kinds of business talents, digital media marketing is one of the fastest-growing and most popular skills. The existing skills gap is more prevalent on the digital side, particularly in the areas of below-the-line marketing, online advertising as well as community engagement experts. This new BAMDM programme will provide sub-degree students and marketing practitioners with opportunities to develop and demonstrate your knowledge and understanding of marketing and digital media and to develop their practical, critical, and analytical skills and attributes.
A perfect fit degree programme for STEM sub-degree holder
- Because of the concept of innovative knowledge and practical skills in digital media and technologies are technical in nature, the proposed degree in marketing with digital media is a perfect/ ideal fit for students with a background in science, technology, engineering, and mathematics (STEM).
Overseas Study Opportunities
- Travel bursaries are available for students who wish to go to the UK campus to study for a whole term so as to enrich their study experiences and learn about different cultures while studying in Edinburgh.
Accelerated Mode of study
- Students can complete the programme study in 12 months and the degree is equivalent to the HKQF level 5.
HKCAAVQ Accreditation
This programme is:
- accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to reach HKQF Level5;
- equivalent to the standing of bachelor's degrees offered by local universities in Hong Kong and
- recognised by the Hong Kong Government for employment purposes within the Civil Service.
Professional Accreditation
The programme has accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).
