BA/BA (Hons) Marketing Management, Edinburgh Napier University
Graduates of 2010
Graduates of 2010
"BA (Hons) Marketing Management with Business Studies (BAMMBS) by Edinburgh Napier University (ENU) was my first choice when I was searching a top-up degree programme to pursue my study. I chose it because the programme structure includes both theoretical and practical modules and ENU Business School has a sound ranking in the UK.
ENU has strict requirements on the academic performance of students. Students are required to integrate and apply theoretical concepts to practical cases. I have spent much time in the library to study a lot of marketing concepts from books and business journals which tremendously widen my international perspective. Another significant skill being trained is creativity which is undoubtedly required in all sorts of jobs in the current globalizing environment.
In this programme, I have got an opportunity to participate in the Goldman Sachs Community Team Work Project. This activity gave me a chance to learn how a multinational company promotes teamwork in a hypercompetitive environment. Their staff shared their job experiences which are very valuable for us in planning the career path."
"BA (Hons) Marketing Management with Business Studies (BAMMBS) offers a series of modules for students to further develop managerial skills in the field of marketing. For instance, the Strategic Management, one of the modules provides students with more specific knowledge of how to manage operational problems of a company in strategic manners. In the classes, we have to apply the theories to various real cases. This learning process is interactive and absolutely facilitates us to think and judge. Besides, we learnt to use some statistics software which is very useful for our future career. Furthermore, we have worked for a company as internship and done individual and group assignments in different scenario. That was definitely a fascinating learning experience.
Inevitably, we have encountered some difficulties and had misconception during lessons. I feel grateful that the teachers answered our queries and clarified our misunderstanding very patiently. Especially for the dissertation, the teachers inspired us a lot and guided us to finish our dissertations. The teachers are really helpful in our learning."