"Time flies, I still remember the moment when I first applied for this programme. At the beginning of this programme, I was filled with nervousness and anxiety as an Associate Degree graduate with an accounting background who had never studied any Marketing modules before. Fortunately, with the guidance of the tutors, I have discovered this programme is practical and comprehensive in my future career pursuit.
 

Firstly, the marketing field is ever changing and I can become more creative and work well in a team I never met. Live Project definitely expands my mindset to think differently and requires me to explore from all aspects in a tight timeline. The sweet memory of doing real-live research is still fresh and interesting. As the Live Project involves us to work for a company which is a leading medical dictionary publisher for hospitals and doctors, the primary data collected from doctors is significant for critical analysis; therefore, apart from doing questionnaires, I was strongly encouraged by my Live Project Supervisor to visit doctors in hospitals and clinics to do face-to-face interviews so as to get in-depth information. I did it (with initial hesitation as a rather shyly girl) by considering most doctors work in clinics and hospitals may reject the interviews in working hours. This is a treasurable experience for me to think in different angles and have a touch of what it is like working in this field as a marketer. 
 

Secondly, there are many down-to-earth training I learnt which is relevant to real-life marketing. One of the applicable practices is the Oral Presentation. Before I start studying this programme, I always felt stressful to present in front of people. Now, I do believe in the maxim “practice makes perfect” and feel so confident to make any presentations, like in the Live Project sharing in October of this year. In practice, fluent communication is necessary when it comes to the sales and marketing field in order to promote products and services to customers.
 

Lastly, the integral part of this programme is to boost my critical thinking skills and always brainstorm my mindset through academic assessments in this couple of years. I understand learning is not only bound in the numerous books, but also need to generate ideas and ways for handling real situations. Doing the dissertation is really an unforgettable experience, both for the learning process and broadening of horizons. I understand making communication in writing is significant as it is what I will be handling with in my future career path."

"Marketing requires very innovative and creative individuals, and this programme encourages and develops students to do exactly this. The overseas and local professors and tutors are very supportive and encourages independent learning.
 

The Live Project module is a particularly important aspect of this programme, as it allowed students an opportunity to conduct a real-time marketing project for a real-life corporation. Through the process of communications and critical thinking, this module allowed me to become more confident for finding a career after graduation. I think whether you are able to effectively learn something greatly depends on if you are able to apply it in the real world. The Live Project module of this programme was exactly what I need that allowed me to do this. This module pressed me to think out of the box, and out of conventional textbook rules of study, and allowed me to be more flexible and think differently in the according field. The Live Project is in its first year of facilitation when I did this module, and it seemed to present a huge challenge, as there were no previous benchmarks of what was expected. However, upon taking this risk, I found that I gained even more in return, as my lecturer Mr Eric Lau would say: "never go, never know!"