Embracing the academic strategy of emphasizing on employability skills, encouragement of creative use of technology and focusing on practice, this programme dedicates to enhance students' ability to apply theoretical frameworks to diverse business situations and to exhibit creative minds and critical thinking throughout learning. For instance, the 'Live Project' Module has provided an excellent experience for us to work side by side with businesses and organizations in Hong Kong on practical projects which help develop our problem solving skills in marketing related fields. With the support of enthusiastic and passionate lecturers and tutors, this programme equips students with knowledge and techniques enabling sound application of theory to practice and also transferrable skills which would be very useful for future career.

The BA (Hons) Marketing Management Programme had been an unforgettable experience in my study life. The well-organized programme structure helps me build strong self-discipline in learning and accomplishing assigned duties. Independence and Teamwork are both emphasized in the learning process which is challenging and exciting! The Live Project had offered a valuable chance for me to work, in coordination with my teammates for the Host Organization so that I could understand more about business world in reality through such unique experience. The Honours Dissertation encourages creativity by providing a huge space for imagination but emphasizes on logical thinking at the same time through careful guidance of supervisors. Luckily, I had met various good friends and professional teachers who were indeed very helpful. My study experience had become so inspiring and memorable because of their supports and teaching. I am glad that I had studied in BAMM programme because it enriched my knowledge and equiped me with thinking skills for future developments.