"The BA (Hons) Marketing Management Programme (Part-time) (the Programme) covers many aspects, such as business management, online and offline marketing. Being a marketer, only knowing the practical marketing skills is not enough. One has to keep learning about the latest information of the market and other professional knowledge in order to keep up with the latest development of the market. This drives me to apply the Programme.

During my study, I feel honoured and privileged to be invited to the CityU SCOPE Outstanding Student Awards Ceremony and being awarded the Director’s List. I was later awarded the Edinburgh Napier University’s Scholarship. These awards has undoubtedly been a huge encouragement. They did not only bring me monetary reward and honour. Most importantly, they are a recognition to my tremendous efforts in my academic life. Such recognition motivated me to keep striving for excellence in my further studies.

The process of writing up my dissertation would always be the most unforgettable moment from the Programme. I am most grateful that my lecturer has always been patiently guiding me through the process. From designing the questionnaires, data collection to analysing the data, each of the every step in the process is a new learning opportunity. In these uncharted waters of knowledge, I faced the new challenges, kept making new discoveries and improvements. I am very glad that I could finally be awarded the degree with First Class Honour.

In this ever-changing business environment, a marketer not only has to be able to apply the skills learnt, but also has to be continuously learning in order to keep oneself up in the new era. No matter if you are already a marketer or one who is interested in becoming a marketer, the Programme would definitely be beneficial to you. This Programme would help you laid the foundation for your development of the related professional knowledge and provide you the platform to practice the application of the skills learnt. The experience from this Programme would equip one with the essential skills and knowledge, enabling one to excel in their career"

"我是Marketing Management 2020畢業生。這個課程啟發我找到最適合自己的學習方法。除了學術知識外，這個課程還提供了應用知識的機會。而且在課程中，還設有海外交流的寶貴學習機會。

我很興幸能夠成為愛丁堡的交流生。在交流中，我體會了當地的學習環境和文化，也提升了語言能力。除了在知識上的增長，另一方面最大的得着就是認識到不同國籍的朋友。在交流的宿舍中，我有幸分配到住滿不同國家學生的宿舍，就像一條小小地球村。透過跟不同國家及文化背景的室友交流，讓我了解到其國家的文化、生活習慣和價值觀。其中，印象最深刻的是來自德國的室友讓我了解到他們自律專注的文化，而西班牙室友那種追求自由寫意的生活態度也令我非常欣賞。經歷了跟他們在宿舍的生活使我增廣見聞，亦對世界各地的文化增添認識和濃厚興趣。

在課程中的Live project為我提供在英國公司實習的寶貴機會。從而讓我了解不同國家的工作習慣和文化。在Live Project中，我被分配到一間蘇格蘭初創公司，協助公司建立一個市場計劃。在這間公司工作讓我體會到英國人廣闊的眼光和細緻的工作程序。而且他們在工作和生活上也會取得平衡，不會偏重一方。我們會在工作後一起到附近的餐廳食一頓飯聊聊天，輕鬆一下。在live project中另一樣最大的收穫便是我跟來自不同地方的組員成為了好朋友。其中一位組員更抽空來到香港跟我一聚，這份跨國的友情真是難能可貴。

在愛丁堡交流期間，我還去了附近的城市旅遊。其中去了一個叫天空島的地方，真是讓我大開眼界。許多荷李活的電影也是在這個地方取景。最讓我意想不到的是我小時候喜愛的電影也是在這裏取景。在交流期間總是會遇上很多意想不到的驚喜和新事物。非常感激學校給我這個寶貴的機會。這些寶貴的經驗將會成為我未來就業和升學的重要跳板。"